Qualitative Market Research Service

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Full Market Research Service

In addition to recruitment, we also offer a full service option if you require moderation within your project as well.

We have a number of very experienced research consultants who have covered a vast array of topics encompassing many different methodologies and will be able to provide relevant strategic advice and recommendations.

If you think that your project might require this additional service please get in contact and we can help talk through the different options that we have available.

Please see below for examples of the researchers that we work with and their relevant experience.

Sally Ford-Hutchinson - Resume

Sally is a very experienced qualitative researcher as well as being an experienced planner. She  has also been a Client Research Manager at H.J.Heinz where, among other projects she was  responsible for all their new product development research. She was Global Planning Director
at the major International agency DMB&B.

During that time she developed extensive experience in the development of Brands and the leveraging of consumer insights for clients such as Mars and P&G. For these clients she worked  on the development of Brand Positionings, Brand Extensions and Brand Visions.

Sally has been working as an independent research consultant for the past ten years. Her focus is on giving strategic advice based on the original qualitative research that she conducts on
behalf of her clients.

She is a former Chairman and a Fellow of the Market Research Society, a member of the  Association of Qualitative Researchers, a Fellow of the Institute of Practitioners in Advertising  and a Fellow of The Royal Anthropological Institute. She has given many papers at conferences  and has received commendations for her IPA papers for Pedal Cycle Safety and Child Road Safety. Sally is also a Governor of Nottingham Trent University.


Sally has been working with Mojo Fieldwork since the company was first started and has conducted numerous groups and depth interviews recruited by Mojo.

Sally Ford-Hutchinson

Colette du Toit - Resume

Colette is an experienced qualitative researcher and agency planner with over 25 years in the industry.

She started at the Research Agency NOP working in quantitative research and later became a  director of Fieldcontrol Ltd where she set-up and ran a successful qualitative department. In  advertising she worked at Leagas Shafron Davis and then Grey London where she became Strategic Planning Director working with clients such as P&G, GSK and the COI.

For the past 7 years Colette has been working as an independent research consultant, dedicated to delivering thoughtful strategic research solutions for consumer focused business and communication issues, with expertise based on an understanding of consumer insight and trends. During this time, Colette has developed a close working relationship with Sally, with
whom she regularly teams up to work on larger projects.

Colette is an Associate member of the Market Research Society and a member of the Association of Qualitative Researchers and has an MA in Philosophy, Politics and Economics from Oxford University.

Colette du Toit

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